Every week or so now for over 3 or 4 years, we have posted an entry here in which we cheer or jeer, or simply smile or frown upon, business names of the world. We have tried to write from both a discussion point of view for marketing professionals, as well as an educational point of view for people learning the role names play in branding. But our original intent was to run a formal naming awards ceremony or competition each year. In fact we did once, but only after deciding Name Awards was too dull and boring, so we called it the Brand Name Awards and literally presented engraved brandy sniffer glasses to the winners.

Well we had some fun with it, were cheered on a lot, and lost a lot of money. So today Brand Name Awards has evolved into a free advertising supported site listing all the creative marketing awards. We apologize for the template formatting errors on the site, they will be fixed shortly. Meanwhile, if you are looking for where to enter your great ad campaign, writing, photography or graphics design, we hope this can be your initial productive starting point.
Our long time readers will have noticed that we no longer issue one, two or three trophy awards here.  Do you care? In large part this was because we want to be a little less formal and have more dialog, rather than us standing on our high pedestals as naming professionals.

And, in fact, we do have a separate column, called the Name Critic,
which has been going on for many years as an adjunct to our Brighter Naming website. That is where we do rate names formally on both a technical name scale and a visual presentation scale. In further support of educating business professionals before they get involved in naming projects, we also have a series of application stories that are usually not specific about a single name, but are of general help and interest.
Like many other branding professionals, send out the occasional tweets on  twitter under the @namiac handle…  where they all seem to get lost in twitterdom within minutes.

Plus we have a Facebook Page of course, where we are slowly trying to make a picture scrap book of names. No need for explanations here.. just visually amusing with a name or sign theme. So if you see a funny name sign, please post it on our Facebook/Brighter Naming page.
More we cannot do. But is this too much?  Does anyone read all this? Or do different audiences like the different postings? Or is naming just a passing fad as need be for most people? Your comments, feedback and suggestions are much appreciated and will help guide us for at least another year. For our total offerings you may visit us on the web at www.BrighterNaming.com  or Bnaming.mobi if you are on a mobile device.