Name Awards Professional Commentary on Company Names, Product Brands and Business Names

Category Archives: Great Names

This blog continued on Brighter Naming

Thanks for all your support and feedback over the years – but people really don’t seem to care about giving awards for names and often think this site is for naming your award or presentation.

So now it is closed and archived for ever.

#1pocetnaBut the intent of discussing, cheering and jeering about names continues – as the News Blog on Brighter Naming.

Please join Athol Foden, the Namiac, over there.

 

Good names for non-profits too

PantheraLogoBusiness Week magazine recently profiled Alan Rabinowitz, the co-founder and CEO of Panthera. Of course it was this organization’s name that caught my eye, as it sounded more like a military supplier to me.

Little did I know that Panthera is a very appropriate name for a wildlife organization dedicated to the conservation of wild cats.  In fact, Panthera is the genus species name for Tigers, Jaguars, Leopards and Panthers (but not Cheetahs or Lions).

Their website is a .org name – correctly as it should be for a non-profit organization. Visit them at www.panthera.org and leave all the sites named after cats to fight over the .com names. As an interesting sideline, Panthera Aircraft is a great new Italian small aircraft manufacturer – picking up on the speed, elegance and grace of these fast cats. Of course, they cannot fly, but they can leap very far and be very aggressive hunters.

Motto of this story is that non-profits also need great names around which they can build their brands. Nature symbols are a rich source of such names, though most of them have already been taken.

 

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Listerine®. What a great timeless brand name.

When I was a kid, Listerine® dominated the mouthwash business. And they still do. Of course they have done steady advertising ever since they were founded, often educating the world about good dental hygiene.

Naming dental and medical productsIt struck me earlier this week that while Listerine is obviously a great name that just rolls off the tongue, I had no idea what it meant or where it came from. Some quick research has shed light on fact that it was actually named after Joseph Lister, who is better known as the father of sterilization of operating room instruments.

Thanks to their advertising and extensive promotions by dentists themselves, we all know the name is pronounced Lis ter een. Through the endless wonders of the English language, this give them a great new rhyming with their new product descriptor Ultraclean.

Such well formed names, with an associated brand that is properly managed, will live forever.

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Raptr has my Raptor in Raptures

Oh how I do love to see a great name when I visit anywhere, and this is one I found in Silicon Valley earlier this week. Raptr is obviously a fun name for a social gaming site, but also a magic trick with languages when the abbreviation can be form two different words, both positive.

RaptrLogoAnd they didn’t stop there. A cool little logo makes all this so so much better than their old corporate name – the meaningless GXL Inc. And properly registered as a US Federal Trademark too.  I will be sending all my gaming friends over today – I am sure they will be in rapture playing with the little raptor.

 

© 2013 – All rights reserved – www.BrighterNaming.com

GoPro has Great Taglines to go with Great Name and Product

GoProLogoSlogan

Example of a great consumer product name and slogan.

Recently the founder of GoPro was quoted in Business Week as knowing he had arrived when a spectator yelled out at him: “GoPro, Be a Hero”. That was after seeing him careening across a bumpy field with his camera strapped to the handle bars of his off-road bicycle. Wow.

When loyal fans or followers know your slogan (as I will call this) you know you are doing a great marketing job. And for those execs who this past week asked me what is the purpose of a tagline or slogan, I give you this example. See how it ties in the product model name and notice how it is used on the website too.

Usually, in the USA, we properly call the company positioning or aspirational phrase the tagline, and an advertising or promotional phrase for company or product the slogan. Here though it might be the other way around, as GoPro also has these taglines on their home page:

 GoPro_Taglines

I have written about the GoPro name itself before but this company continues to amaze me. In the face of all that Japanese megabrand technology and competitors they managed to cut into the video market big time. Great product yes. But backed up with great marketing and partners in action like Red Bull.

Visit their homepage at www.GoPro.com and do nothing except watch and listen (best done when the boss is not around). Enjoy one of the greatest four minute action reels of video you will ever see. Now I defy you to not be interested in the product!

 

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Late July is a great fresh packaged food name

I have been meaning to blog here for weeks but kept running into only bad names – and I have been reluctant to put my black hat on too many of them. Then this morning I was served in the bank by a lovely lady named April and was very tempted to ask her if her sisters were called May and June. Thereafter I went to the supermarket and found Late July new organic chips on an end cap shelf and I broke down and bought a bag as my treat of the week.

Whenever naming packaged food products I encourage customers to please think outside the bag. Doesn’t always work because they are so enamored by what they have concocted in the kitchen (or lab) they just want to describe it somehow. Others, like Nicole Dawes here, realize a new brand name, which will subsequently have many products or flavors, is really needed. Since she gets so many questions about the name, she has made up a great feel good story about that being the perfect time in summer for family relaxation. Well maybe, but the cynic in me wants to say, hang on, what about those people in mid winter in Australia? Or the people burning up in a long, hot summer in Phoenix?

LateJuly_Packaged_Food_NamesAnd, of course, the fact that her birthday is on July 31st is purely coincidental :) Anyway she has some great product names and packaging as you can see here.

I wonder if there is no vinegar in her sea salt flavored chips because her kids are a key part of the taste and flavor development process? This is my only disappointment since though her chips are all super healthy and have no sugar, all those carb heavy snacks turn to sugar fast in my diabetic system. And sour ingredients, like vinegar, mitigate the sweetness dramatically. I can even see the difference in my blood sugar readings. But the kick of vinegar is an adult taste unfortunately.  Hmm vinegar and sea salt… fond memories of fish and chips.

 

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Elio is a great name for cool new little US car

EliocarWhen I look up Elio in Wikipedia, I get some Italian rock singer. When I look up Elio in a Google Search, most paths lead to Elio Motors, the exciting new 3 wheeler car company starting production as we speak in Louisiana.

Of course, by now I have learned that Elio is the last name of the founder, and not only some clever linguistic derivation of a three syllable word using only four letters of the alphabet. Paul Elio is taking some big hints from Elon Musk (of Tesla Motors fame), but on the other end of the automobile spectrum.

An impressive new car company deserves a great new name (done) plus a great new logo with witch to “badge” their designs. What do you think of their logo and tagline?

 

ElioLogo

Pretty good job I think, though if I want to be super-critical I could say the color scheme and sharp shapes of the E give it a slight Arabic origin look – but heck, most people won’t analyze it that carefully. Also, lots of what they say imply a “green” car, though they never come out and say that since it is a conventional gas powered car – albeit one that can go 600+miles on a 8 gallon tankful.

Stay tuned to see what model names (hopefully) rather than numbers they assign their first cute little family of three-wheelers.

 

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Crazy Casino Names

ChuckchansiLogoWill you go gamble in a local Indian casino if you can’t pronounce the name over the entrance? Of course you will.

In fact a real Indian name might even might add a nice touch of aura or mystique. Where do you feel you will be more lucky or have more fun – in the Table Mountain Casino or Chukchansi? I am still trying to believe that there really is an Indian tribal name Chuckchansi, the locals fondly nickname it Chuck and Nancy’s as they put another 10 coins in the slot machine.

GratonCasinoLogoSo I am forced to conclude the big new casino in Northern California will succeed despite its awkward name that grates on my nerves. I wonder what it’s nickname will be.

 © 2013 – All rights reserved – www.BrighterNaming.com

 

Scanadu is the Great Name of the Day

ScanaduLogoAs a namiac it isn’t often I get to discover a great new name while reading the morning paper. But today is one of those days when I saw the story and instantly knew what a great name they had – one minute after I read that yet another company was making a medical device hooked to your cell phone as the compute engine (what a great development and universally available platform).
Of course, Scanadu is from Scan and Xanadu. But think of the implied Scan and Do as well. Magnificent.

© 2013 – All rights reserved – www.BrighterNaming.com

Zulily is a great new name on an offensive welcome site

zulilyAfter all these years as a professional namer, and many years before that as an obsessed amateur, it is not often I find a new name style out there, but today I was surprised to read about Zulily, which is apparently a very popular site.

Firstly, if you are considering how to pronounce the name, realize that Zoolily.com also leads to Zulily.com. They also own Zululy.com but it does not go anywhere, and Zululi.com is held by some interloper from Canada who tries to catch their traffic. Luckily my faithful Ghostery ad blocking software stop their redirection of my browser.

In addition to their interesting name, the good news is they have a very specific tagline that helps position them to novices, and I am sure they are getting a lot of referral traffic, in addition to good publicity.  The bad news is I can’t tell you much more as they don’t let you view who they are and what they do without you first registering (though you can partially see the home page around their offensive sign in first box). And like anyone with online experience, you have to be nuts to join a site without first knowing what they are about – heck they could be another Romanian site collecting spam and personal data – so be very careful with any such sites.

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