Name Awards Professional Commentary on Company Names, Product Brands and Business Names

Category Archives: Great Names

Mooskys is a Great Name for Food Snack featuring Mickey Mouse

Packaged food naming firm, snack brand naming consultant, food naming guruJust when I was thinking about new food and packaged goods names for the current season, my partner in Europe sends me the attached photo from Spain. How could I resist not rating it for a three star award. What a corny name for a corn snack product!

Since Mickey D’s is street slang for McDonalds, a different name is needed for Mickey Mouse products, and what could be better on an international branding stage than Mooskys?

The interesting point is that this product’s trademark is properly registered with the OHIM database for E.U. trademarks, but is not registered in the USA, which is obviously the home of Disney Corp whose name and characters are so prominent on the packaging. In fact, this is not a Disney product at all! It is produced and licensed by a Spanish food manufacturer – presumably with a trademark name and character licensing agreement from Disney.

Now for you students of trademarks, what if I make a meat snack product from Canadian moose meat, say, and call it Mooskys in the USA? Am I safe and clear or tempting the wrath of Mickey and Pluto’s giant legal machine?

In the meantime, the domains Mooskys.com, Mooskys.es and others are available though I am not going to go there. However, Moosky.com is listed as for sale – though some services are calling it MooSky! Does that mean or imply heavenly milk?

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Raptr has my Raptor in Raptures

Oh how I do love to see a great name when I visit anywhere, and this is one I found in Silicon Valley earlier this week. Raptr is obviously a fun name for a social gaming site, but also a magic trick with languages when the abbreviation can be form two different words, both positive.

RaptrLogoAnd they didn’t stop there. A cool little logo makes all this so so much better than their old corporate name – the meaningless GXL Inc. And properly registered as a US Federal Trademark too.  I will be sending all my gaming friends over today – I am sure they will be in rapture playing with the little raptor.

 

© 2013 – All rights reserved – www.BrighterNaming.com

GoPro has Great Taglines to go with Great Name and Product

GoProLogoSlogan

Example of a great consumer product name and slogan.

Recently the founder of GoPro was quoted in Business Week as knowing he had arrived when a spectator yelled out at him: “GoPro, Be a Hero”. That was after seeing him careening across a bumpy field with his camera strapped to the handle bars of his off-road bicycle. Wow.

When loyal fans or followers know your slogan (as I will call this) you know you are doing a great marketing job. And for those execs who this past week asked me what is the purpose of a tagline or slogan, I give you this example. See how it ties in the product model name and notice how it is used on the website too.

Usually, in the USA, we properly call the company positioning or aspirational phrase the tagline, and an advertising or promotional phrase for company or product the slogan. Here though it might be the other way around, as GoPro also has these taglines on their home page:

 GoPro_Taglines

I have written about the GoPro name itself before but this company continues to amaze me. In the face of all that Japanese megabrand technology and competitors they managed to cut into the video market big time. Great product yes. But backed up with great marketing and partners in action like Red Bull.

Visit their homepage at www.GoPro.com and do nothing except watch and listen (best done when the boss is not around). Enjoy one of the greatest four minute action reels of video you will ever see. Now I defy you to not be interested in the product!

 

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Late July is a great fresh packaged food name

I have been meaning to blog here for weeks but kept running into only bad names – and I have been reluctant to put my black hat on too many of them. Then this morning I was served in the bank by a lovely lady named April and was very tempted to ask her if her sisters were called May and June. Thereafter I went to the supermarket and found Late July new organic chips on an end cap shelf and I broke down and bought a bag as my treat of the week.

Whenever naming packaged food products I encourage customers to please think outside the bag. Doesn’t always work because they are so enamored by what they have concocted in the kitchen (or lab) they just want to describe it somehow. Others, like Nicole Dawes here, realize a new brand name, which will subsequently have many products or flavors, is really needed. Since she gets so many questions about the name, she has made up a great feel good story about that being the perfect time in summer for family relaxation. Well maybe, but the cynic in me wants to say, hang on, what about those people in mid winter in Australia? Or the people burning up in a long, hot summer in Phoenix?

LateJuly_Packaged_Food_NamesAnd, of course, the fact that her birthday is on July 31st is purely coincidental :) Anyway she has some great product names and packaging as you can see here.

I wonder if there is no vinegar in her sea salt flavored chips because her kids are a key part of the taste and flavor development process? This is my only disappointment since though her chips are all super healthy and have no sugar, all those carb heavy snacks turn to sugar fast in my diabetic system. And sour ingredients, like vinegar, mitigate the sweetness dramatically. I can even see the difference in my blood sugar readings. But the kick of vinegar is an adult taste unfortunately.  Hmm vinegar and sea salt… fond memories of fish and chips.

 

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Elio is a great name for cool new little US car

EliocarWhen I look up Elio in Wikipedia, I get some Italian rock singer. When I look up Elio in a Google Search, most paths lead to Elio Motors, the exciting new 3 wheeler car company starting production as we speak in Louisiana.

Of course, by now I have learned that Elio is the last name of the founder, and not only some clever linguistic derivation of a three syllable word using only four letters of the alphabet. Paul Elio is taking some big hints from Elon Musk (of Tesla Motors fame), but on the other end of the automobile spectrum.

An impressive new car company deserves a great new name (done) plus a great new logo with witch to “badge” their designs. What do you think of their logo and tagline?

 

ElioLogo

Pretty good job I think, though if I want to be super-critical I could say the color scheme and sharp shapes of the E give it a slight Arabic origin look – but heck, most people won’t analyze it that carefully. Also, lots of what they say imply a “green” car, though they never come out and say that since it is a conventional gas powered car – albeit one that can go 600+miles on a 8 gallon tankful.

Stay tuned to see what model names (hopefully) rather than numbers they assign their first cute little family of three-wheelers.

 

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Crazy Casino Names

ChuckchansiLogoWill you go gamble in a local Indian casino if you can’t pronounce the name over the entrance? Of course you will.

In fact a real Indian name might even might add a nice touch of aura or mystique. Where do you feel you will be more lucky or have more fun – in the Table Mountain Casino or Chukchansi? I am still trying to believe that there really is an Indian tribal name Chuckchansi, the locals fondly nickname it Chuck and Nancy’s as they put another 10 coins in the slot machine.

GratonCasinoLogoSo I am forced to conclude the big new casino in Northern California will succeed despite its awkward name that grates on my nerves. I wonder what it’s nickname will be.

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Scanadu is the Great Name of the Day

ScanaduLogoAs a namiac it isn’t often I get to discover a great new name while reading the morning paper. But today is one of those days when I saw the story and instantly knew what a great name they had – one minute after I read that yet another company was making a medical device hooked to your cell phone as the compute engine (what a great development and universally available platform).
Of course, Scanadu is from Scan and Xanadu. But think of the implied Scan and Do as well. Magnificent.

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Zulily is a great new name on an offensive welcome site

zulilyAfter all these years as a professional namer, and many years before that as an obsessed amateur, it is not often I find a new name style out there, but today I was surprised to read about Zulily, which is apparently a very popular site.

Firstly, if you are considering how to pronounce the name, realize that Zoolily.com also leads to Zulily.com. They also own Zululy.com but it does not go anywhere, and Zululi.com is held by some interloper from Canada who tries to catch their traffic. Luckily my faithful Ghostery ad blocking software stop their redirection of my browser.

In addition to their interesting name, the good news is they have a very specific tagline that helps position them to novices, and I am sure they are getting a lot of referral traffic, in addition to good publicity.  The bad news is I can’t tell you much more as they don’t let you view who they are and what they do without you first registering (though you can partially see the home page around their offensive sign in first box). And like anyone with online experience, you have to be nuts to join a site without first knowing what they are about – heck they could be another Romanian site collecting spam and personal data – so be very careful with any such sites.

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AARP has a great new tagline

AarpLogoTaglineAs the big baby boom wave starts to hit retirement age in the USA, it is very appropriate that the biggest retirement organization (unfortunately with just another set of initials name) chooses to update its position and go for a great new tagline: Real Possibilities.

I love it when so much power is contained in so short a tagline, and always wonder how many hundreds of words and taglines they studied before coming up with the final winner. In addition, it is nice to see the writers and editors in their magazine also embracing the tagline and making numerous references to it and using it as a hook for a number of stories.

Some companies and organizations are just stuck with an old name or set of initials. A new logo doesn’t make much of a difference. But anyone can do a new tagline or slogan, and easily get it legally approved. Congratulations to AARP for showing us a great example.

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Leatherhead Originals is a great name for a small outfit

Sometimes it seems to me we over think all these clever company names, and then along comes a very small business that shows us how a basic, but unique name, can do the job so well.

LeatherheadOriginalsIf you are looking for a jaw dropping great affect from your friends and family at the next Medieval Faire, fancy dress or Halloween, then seriously consider a leather hat or mask (or in my case helmet) from Leatherhead Originals. Beautiful soft, lined and often recycled leather in many colors are the materials of choice for this master craftsman. Yes, quality costs money, but ignore the price, you are going to keep it forever.
Plus Josh’s tagline is simple and direct: Unique Leather Hats & Masks.

And if the name and tagline haven’t hooked you yet, see the illustration logo on his business card here. Wow. If he can make that, what can this master craftsman make for you? See a lot more of his work on Etsy now that you know his name.

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