Comments for Name Awards

Comment on Leatherhead Originals is a great name for a small outfit by Highly recommended Reading

Highly recommended Reading — Tue, 07 May 2013 20:08:26 +0000

Hi! Do you use Twitter? I’d like to follow you if that would be ok. I’m definitely enjoying your blog and
look forward to new updates.

Comment on No awards for Comenity name. by Janice Davis

Janice Davis — Wed, 14 Nov 2012 22:52:15 +0000

Stupidest name I ever heard: Stride Gum!
Stride makes me think of walking, shoes–and gum stuck to the bottom of them.
Stupidest slogan also belongs to Stride Gum:Ridiculously long lasting. Ridiculous is a negative word!

Comment on “Your Egg Cream’s Up, Mr. Leary!” by Adriean

Adriean — Mon, 22 Oct 2012 10:18:02 +0000

Tip o’ the hat to charles for impliyng that I may be wise. I don’t think I’d go so far as to say that Uncle Ben’s should be renamed, but I’d certainly explore it. There’s a massive amount of brand equity in the name so any change could set them back significantly.One of the areas I’d probably explore would be a change in the fictional character’s name from the implied first name of Ben to a last name of Benjamin and providing a new first name to fill in the gap. A major concern for the brand was that the character wasn’t a Mr. or Mrs. and didn’t have a last name. The implication is that it was a slave name By fully fleshing out the identity and making it deeper (e.g., Uncle Jeremiah Benjamin AKA Uncle Ben ) and giving him a persona to fit I think they could’ve kept the company name and adjusted the character’s positioning a little less severely.My thoughts on the new branding effort? Well, it does seem awfully peculiar to have a CEO go by his first name to people other than his kids. And that’s probably where I would’ve looked if I’d taken this path At work he’s Mr. Benjamin, but when he’s with family he’s Uncle Ben. I’ll be interested to see if they adjust their marketing in this fashion as the new identity isn’t very well received

Comment on Generic Trademarks: Victims of their own Success by Peerless

Peerless — Mon, 22 Oct 2012 09:59:25 +0000

Grade A stuff. I’m unqusetoinably in your debt.

Comment on Nicira is a nice name & properly used. by Brenda

Brenda — Mon, 22 Oct 2012 01:09:47 +0000

My husband wlduon’t help me either. I kept coming up with name ideas and he would only say he didn’t really like them, but when I asked for his input he wlduon’t have any ideas. So I stuck with the first name that I really liked and kept trying different middle names. I finally found a middle name that I just loved and I wrote it down and showed it to him. He looked at it and said he liked it. That was the first name suggestion he liked, he never even liked the first name until I paired it with that middle name. Was this answer helpful?

Comment on Naming Mergers by Greg Marus

Greg Marus — Thu, 04 Oct 2012 21:22:39 +0000

Several decades ago, when Tandem merged with Compaq, I proposed both “ComDem” and “TanPaq”. For some reason, I never heard back from them.

Comment on Nicira is a nice name & properly used. by Ben Pfaff

Ben Pfaff — Wed, 22 Aug 2012 05:02:11 +0000

Nicira means “vigilant” in Sanskrit. I believe that the name was chosen because initial Nicira product ideas were security related. Some of the early product names were plays on this too: the earliest version of the code that evolved into Open vSwitch was called “vigil” in 2007.

Comment on Generic Trademarks: Victims of their own Success by Miriam

Miriam — Sun, 12 Aug 2012 21:20:08 +0000

Wonderful site. Lots of helpful information here. I am sending it to several friends ans also sharing
in delicious. And naturally, thank you for your sweat!

Comment on On The Level(s) by Books: How Titles, Cover Art in Series Help Hurried Readers | Name Awards

Books: How Titles, Cover Art in Series Help Hurried Readers | Name Awards — Tue, 07 Aug 2012 01:39:22 +0000

[...] developing a previous post on this blog (“On The Level(s)”), Athol and I fell into a colloquy on the use of the letter “X” in naming. I liked the name [...]

Comment on What on earth is an Xsigo? by Greg Marus

Greg Marus — Sat, 04 Aug 2012 22:06:55 +0000

Re: ” figure out how to pronounce, spell or explain”. I agree that this is not a good name, but I think we can focus in more on where the problem lies. IMO, it’ not pronunciation: if I read it out loud, it would go “ecks-SIGH-go”, and I don’t think there are a lot of other candidates for pronunciation.
The problem comes in the other direction, with spelling: every time I say “ecks-SIGH-go”, I also have to spell Xsigo, otherwise my auditor will likely have trouble spelling(and therefore, finding) the firm’s name.