Name Awards Professional Commentary on Company Names, Product Brands and Business Names

Discover IT makes me want to scratch and itch.

DiscoverITWhen your name is relatively long, like in Discover, you surely do want a short second name for a product descriptor. But why something as lifeless as “it” unless you mean Information Technology – and we know that is not your game?

Imagine how much fun they could have with the word itch instead? Would solve everyone’s itch to go shop till they drop. Or at least something else with some character or image or motion or action or life or..

Great color, graphics and nice use of depth make for a good choice of imagery here. In fact, we may even get used to it (pun intended) especially if we ever see or know someone who actually has a Discover card.

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