Now I am not saying that a name change guarantees you new funding, but you have to admit that the investors who put up a C round funding of $15million for deCarta probably found the decision a little easier now that the company is called DeCarta. Especially because it comes on top of earlier rounds of $23million.. not bad for a company providing the mapping infrastructure for location based applications (as so many on the web are).
Congratulations to Bill Schwegler and his team for finally giving up on the old Telcontar name. I am sure it meant something to you.. but now this new name is so much more appropriate, even though it has enough uniqueness to protect properly. While the public might never understand what you do, I am sure the mapping geeks of the web really appreciate your services. Your name will stick in their mind (and code) forever. And now they know you have the financial might to be around long term too.