It is not hard to see how Schlafly beer got its name when you realize Dan Schlafly is the president. How they are succeeding in St Louis, of all places, is however a different story. It is a classic David and Goliath scenario, as well as one for the Guerilla Marketing folks and is briefly documented in the Jan 23rd issue of Business Week.
Other things being equal, I (and many other consumers) might not even taste this beer simply because we can’t pronounce the name. On the other hand, when given the only alternative choice in a sea of sameness, many of us change our mind…regardless of the name. Hurts for a naming guy to say that….but such is reality and once or twice a year I have to get it off my chest.
We wish them well standing up to Anheuser Busch in their own stadium in their own home town. Shows how a good product with energetic marketing can make it anywhere…. and they all remember the product as the one with the weird name.