I was keenly reading the story of Dr Raymond Damadian and his invention of the first MRI machine in the latest INC magazine, when I wondered why he called the company Fonar. I was expecting some simple basic answer like First Sonar… but it has been a slow day and I don’t have any other interesting names on my mind. So I dug around.. and found nothing.
But along the way, I found out that more recently he also invented the first MRI scanner in which the patient can sit upright. And what name did he use? What registered trademark did they get? Yes, the word Upright itself. Wow. How cool and unusual. Now what are the competitors going to do when they too get around to vertical scanners. This is a great example of first mover advantage (as I call it) in naming. One day Upright® could easily have become a generic word – and therefore not trademarkable. Instead it is Fonar’s registered trademark unless the USPTO work is ever reversed. They surely deserve our name award of the day.