Imagine the fun you could have explaining the name Virgin America for a new airline if your audience did not know the history of Virgin Airlines. Regardless, this is a great example of how a name influences the brand personality. Every step they take is somehow subtly different to their competitors.
From using ad pictures like the one here, to having an appropriate tagline: A breath of fresh airline they always stand out from the crowd. What great brand value is that? And it all started with the name.