Why is Skire a good new company name?

On the way to our talk at Inventors Alliance this past week, Ben and I both instantly noticed the name Skire on a building as we turned the corner. Only naming nuts are likely to both notice the same name at the same time!  But many are bland and lifeless, many are long and boring, many are OK, and just a few are great and wake us up.

So both of us had this instinctive gut reaction that Skire is a great name, even though we could not figure out what they did from their building signs – which as usual did not include a tagline. Of course they were online at Skire.com and so now we know they are an up and coming software company for managing major real estate development project investments.

I think there is a story about the name coming from initials to do with software, construction, investment and real estate, but I am not sure. What I do know is that the name follows perfectly the laws of English word construction even though it is not in the dictionary, it has a nice sharp sticky consonant (k) and the wide open sound of an i, like in wire or fire. To me it also had some possible overtones of old gaelic Europe, probably Irish or Scottish, because I remember the mournful ballads of going over the hills to Skye.

Congratulations on a great name. Skire deserves a name award and is a great example for all of us in the creative fields. Somehow it is better than Skyre, even though Skype is better than Skipe! Oh how subtle the English language can be.